SEO which is also known as Search Engine Optimization is a tool which is highly important for a website because it helps in getting most relevant traffic and also aims to increase the credibility of a particular site. For today, our topic of discussion is Fundamental Guide to Off-page SEO. You must be thinking that what is Off-page SEO? Well, it is basically a technique which helps website owners in improving the position of their website in (SERPs), which it is also called as Search Engine Results Page.
Basic On-Page SEO Techniques:
Before discussing above mentioned bullets in detail, I would like to bring your attention to the fact that there are certain initial steps, which should be considered by each and every website owner if they are interested in increasing the ranking of their website. Those primary steps are as follows:
Optimize Internal Page Links:
This is basically an On-Page SEO technique, which refers to linking the main pages or the structure of your website. This tool is used by setting the priority of your page.
For instance, if you have any popular post then, prioritize it and start gaining ranking for it from various known websites such as Google and others.
Optimization of internal page links can also help in measuring the importance of a particular page on other sites. Make sure to use the relevant links, so that you can grab the attention of a number of linking sites for marketing purposes.
There are several ways of internal linking of pages, however, when you are focusing more on Off-Page SEO then, you can choose for one of the easiest ways, so that you can starting getting desirable ranking.
Use Basic On-Page SEO:
You should be aware of the fact that basic On-Page SEO is highly important for your website because it helps Google in recognizing particular website, just correctly. Some of the very basic ways of using On-Page SEO are as follows:
- Define Keywords: Keywords should be relevant and should appeal to your market.
- Create a landing page for high conversion rating of your website.
Use Thematic Keywords:
There is certainly no doubt in the fact that Thematic Keywords are very important for a website because they help owners in directing relevant traffic with the help of highly optimized and self-explaining keywords.
You are free to use several applications as well as software for generating the most relevant and highly beneficial keywords for your website. You can use WordPress theme customization and Google Keywords Planner for deciding keywords for your website.
Moreover, if you are not interested in the services of Google Keyword Planner, which is actually the part of Google AdWords then, you can opt for others keywords generator catchy keywords
Don’t forget to add the most relevant keywords because they are very, very important for your website.
As we are done with our very basic On-Page SEO techniques, so now it’s time to throw deep light on the working of Off-page SEO and how those techniques can be implemented by the website owners.
Additionally, Off-page SEO also refers to all those activities, which are not directly linked to your website, however, they still aim to increase the ranking of your website and are also called as one of the most effective techniques to boost the credibility of a particular or targeted website. Some of the most common Off-page SEO techniques are as follows:
- Social Media Marketing
- Blog Marketing
- Forum Discussion
- Photo Sharing
- Video Marketing
- Link Building
- Business Reviews
- Article Submission
- Document Sharing
- Press Release Promotions
- Answering Techniques
- Directory Submission
- Creation of Communities on Social Media Sites
- Search Engine Submission
Off-Page SEO Techniques:
I would like to start from a very basic Off-page SEO techniques, which are highly crucial for a website and should be properly implemented for better Search Engine Result Page.
Social Media Marketing:
There is certainly no denying the fact that nowadays, social media is on the top of the internet and everyone is ready to become part of this continuously growing community. One of the best ways of boosting Off-page SEO is through social media marketing.
Social Media sites such as Facebook, Instagram, and Google+, LinkedIn and Twitter can be used for the marketing of your website. All you need to do, is just create your fan page on above mentioned social networking sites, add friends or invite people to your page and post about your website so that people can have maximum information about your website.
Social Bookmarking is also the part of Social media marketing however, this technique is not that popular and nowadays, people give more importance to social media marketing rather than social bookmarking.
Additionally, if we analyze the meaning of social bookmarking then, this technique basically allows people to add, edit and share bookmarked documents with others for the purpose of marketing.
Blogging is known for helping people in marketing their website, product or service through words. If you think you have the power of convincing people with your words then, you should start your own blog to promote your website.
Blogging basically helps people in providing extensive information about their site to the targeted market. Through your blog, people would be able to gain information and they would also be able to visit your website after getting impressed with your words.
Blogs are also known for generating better Search Engine Results Pages (SERPs). Just make sure to add most relevant, up-to-date yet interesting content on your blog and if you think that you can’t write well then, feel free to hire content or blog writers for your blog so that you can generate maximum traffic on your website.
Content is very important for your website so you must focus on the content first rather than the ranking of your website.
Blog Marketing is another form of blogging, however, in this system bloggers are supposed to comment on other blogs which are of same nature and are also promoting the same type of business as yours.
The Blog marketing is also called as Do-Follow Blogs, which allow people to leave their views in the comment section.
Blog Marketing helps in creating a link and if you become successful in this form of marketing then, you can easily get a higher rating by Search Engine crawls, who is responsible for entering data about your website or blog.
If you know how to create a forum and start a discussion then, start it right now. Forum discussions are one of the most essential ways of promotion because, through this way, people can get connected to your website.
However, you are supposed to play and throw topics creatively. The random topics should be linked with your website. Once is become successful in starting a discussion on relevant topic then, you can easily transfer traffic towards your website, which will further help you in getting better SERPs.
How to Establish a Forum?
Establishing a forum is not that hard. You just need to follow the below-mentioned steps:
- Choose Your Market: If you are interested in establishing a blog then, firstly you need to choose your market for your forum. Your market should be linked with or according to your website.
- Choose the Type of Forum: Once you have identified your market then, you can easily sign up or create a free forum through various websites.
- Choose Catchy Name for your Forum: The most important step is the selection of a catchy and interesting name. Forum name should provide information about your website so that people can recognize your website also.
- Start Discussing Topics: Once you are done with above-mentioned steps, now it’s time to discuss stuff and topics with the audience. You are not supposed to talk about technical topics, however, keep your discussion light and give people chance of participation.
Photo Sharing is another Off-page SEO technique, which is used for the promotion of website pictures. If you are running a product based website then, this technique is very beneficial for you.
In this technique, a person is actually supposed to share the photo of his/her product and allow people to do comments on those photos.
Sharing can be done through various social media sites such as Facebook, Instagram, Twitter, and others. Make sure to post and share relevant photos so that people can get in touch with your website.
You must have seen a lot of your friends sharing YouTube videos of their self and talking about several products. Well, that sort of marketing is known as Video Marketing, where people tend to show their products to targeted market in the form of videos.
This form is marketing is very common nowadays and there is no doubt in the fact that people are making most money through videos. Now Facebook Live is another way of showing your products to the public and making your website famous by asking for people’s reviews and suggestions.
Video marketing can actually help you in getting more traffic to your website than any other Off-page SEO tool because, in this tool, the manufacturer is in direct contact with the customer or the market.
Link building is also known as Link Exchange, Link Baiting and Cross-linking Off-page SEO technique. These techniques are at times interchangeably used however, they all aim to serve the basic purpose of creating and establishing vital links.
Link building is all about letting other people reference your website if they have used
the content of your blog/site and in return, you should also use their website as the
reference if you have used their content.
This form basically helps you in creating links with other websites and help you in
getting connected with more people at one time. You can also increase the credibility of
your website by allowing other to link it however, your website should be linked by
relevant owners, not by everyone.
Moreover, if we talk about the working of Cross-Linking then, this technique is linked with establishing internal thematic links so that you can get a higher ranking by the Google Page Algorithm. Wikipedia is usually considered as one of the best examples of internal linking.
Business reviews are just like Facebook page review. If you want more traffic on your
website then, you should ask your friends, family or business people to give a review
about your website so that people can get information about your website.
This technique is also referred as Electronic Word of Mouth. There is no way to neglect
the power of word of mouth because people prefer those products, which are
recommended by their friends or family rather than an advertising agency.
If you are new in this business then, you can start it by giving business reviews about
other sites, which are selling the same product as of yours. For instance, you can visit
sites like Shvoong, Style feeder, and others for business review purpose and after that,
you can ask your friends to give a review about your website.
Article submission is a slowest yet effective technique of increasing credibility of your website and boosting traffic. In this technique, the owner of the website is supposed to write articles and submit it to other forums.
Once your articles are published, you can easily link them to your website and start gaining the attention of the people. This technique is known for generating credibility of a site because article publishing sites usually provide information about the writer.
However, if you are not good at writing them, you can hire a ghostwriter and ask them
to send articles by your website name.
If you have a good budget and you can get the documents printed then, you can easily
share documents with other people just to create awareness about your website.
If you are not interested in sharing documents physically then, you can also send your
documents through email to related websites for marketing purposes.
Press Release Promotion:
If you have a business related website then, you can submit your website to certain Press Release website, which in return will publish your website for promotion purposes. This technique will help you in getting promotions through some of the very important websites.
If you have enough knowledge and you can provide relevant answers to people question then, you are allowed to use this technique. This technique basically allows you to
answer questions posted on various sites such as Yahoo. Com and others.
You can also post the link to your website on these questioning sites so that people can get awareness about your website. Don’t forget to provide just right answers and don’t dare to spam because it’s the matter of money.
Directory submission is one of the ancient yet effective forms of promotion because it
allows owners to submit their website to the known directories. This technique is useful
for all those people who know how to find the most effective directories and how to
submit to them through various forms.
Many people hold this view that this form of marketing is almost dead, however, many
people still think that this form can be used for generating better SERPs results.
Creation of Communities on Social Media Sites:
Create groups on social media site and start adding people to those groups. There is no
denying to the fact that once people are connected then, they start focusing on those
products, which are used by the entire community on daily basis.
If you become successful in establishing a decent social media community then, your site will start getting a lot of traffic, which will result in the highest ranking which is generated by SERPs and other Google-based systems.
Search Engine Submission:
Search Engine submission is similar to the directory submission, however, in this process website owner are supposed to submit their websites to the most popular search engine sites such as Google, MSN, Bing, Yahoo, and others.
This technique is best because people will be able to get information about your website through important sources. If you are confident that your website consists of great
content and it can be used for convincing people then, we urge you to submit your
website so that you can get best results.
Above mentioned are the basic point, which is fundamental if you are interested in opting for Off-page SEO technique. Off-page SEO is very important for your website because these techniques help in the promotion of a particular website.
Did you find the above-mentioned information useful? If yes then, let us know by leaving your valuable comments below in the comment section. You can also give us suggestions for improvement because we love to hear from you.